Template

Reporting template (executive summary + insights)

A meeting-ready format for fast decisions: max 3 KPIs, 3 insights, 3 actions.

Quick response

Use this template at each check-in: it avoids long reports, keeps focus on KPI #1, and documents optimization decisions in supervised media execution.

Voir le template How it works Talk to an advisor

Template (copie/colle)

1) Executive summary (5 lines)

  • Objectif & KPI #1
  • Performance vs previous period
  • What changed (2–3 points)
  • Main decision
  • Prochain test

2) KPIs (max 3)

KPIActuelΔCommentaire
KPI #1——Why it’s moving
KPI #2——Signal ou bruit ?
KPI #3——To watch

3) Insights (3 max)

  1. Insight #1 (preuve + implication)
  2. Insight #2
  3. Insight #3

4) Anomalies & risques

  • Pacing trop rapide / trop lent
  • At-risk inventory (if detectable)
  • Creative fatigue (high frequency)

5) Actions (3 max)

  1. Action #1 (impact / effort)
  2. Action #2
  3. Action #3

6) Prochain test (1–2)

  • Hypothesis
  • Tested variable
  • Decision criteria

Liens utiles

Weekly meeting framework Plan de test 30 jours How it works

Need quick scoping?

We’ll get back to you with a simple recommendation: objectives, KPIs, channels, and execution priorities.

Talk to an advisor How it works See our expertise