Before going live: formats, file weight, readability, compliance, and tracking.
Run this checklist before every creative delivery. It reduces rejections, blanks, broken tags, and delivery losses — especially in video/CTV and display.
| Bloc | Control | OK / Notes |
|---|---|---|
| Fichiers | Nom clair, version, date, formats fournis (display/video/CTV) | — |
| Poids | Weight meets specs (avoid heavy files) | — |
| Dimensions | Exact pixels, correct ratio, no stretching | — |
| Safe areas | Text and critical elements in safe zone | — |
| Readability | Text readable on mobile/TV, sufficient contrast | — |
| Compliance | Legal mentions, claims, rights to visuals/sounds | — |
| CTA | Clear CTA, aligned with the landing page | — |
| Tracking | URLs, UTMs, click trackers, pixels (si applicable) | — |
| Video/CTV | Duration, audio, slate, subtitles if needed | — |
We’ll get back to you with a simple recommendation: objectives, KPIs, channels, and execution priorities.